Eltrus Blog
Shopify support, taken apart.
Teardowns and playbooks on where customer-support tickets actually come from in a Shopify store, and how to deflect the repetitive ones without making the experience worse. The same thinking behind a €2,500 audit, written up in the open.
Shopify support tickets: the 5 questions that are most of your inbox
Your Shopify support inbox isn't unique. It's five repeat questions in different clothes. Here's how to find your real ticket mix and what AI should answer.
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Why Your Shopify Live Chat Is Really an Email Queue
I clicked the live chat button on 230 Shopify stores. 25 advertised chat that never loaded, 10 opened and resolved nothing. Here is how to tell if yours does.
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The Shopify support teardown, free every other week
I pull apart a real Shopify store’s support setup and show exactly what I’d change to cut the repeat tickets. The same thinking I charge €2,500 for as an audit, written up for free. One email, no fluff, unsubscribe in a click.